The opposite of ROI: Are you putting your business in jeopardy by being a...
The cost of doing nothing, or not enough, should scare businesses more than the commonly referenced downsides to social media. If your customers, prospects and competitors are active on social media,...
View ArticleCalculate a social media marketing ROI measurement the C-suite will understand
Marketers need to do a better job connecting the dots between their organization’s budget and resource investment, and substantive results: Cost-per-lead, cost-per-conversion. They need to apply social...
View Article